Are EmpressKorea products authentic Korean goods?

Yes. All EmpressKorea products are AUTHENTIC and sourced directly INSIDE Korea — no third-country resellers, no gray-market resupply. Our fulfilment warehouse is in Incheon, South Korea.

Where does EmpressKorea ship from?

All orders ship directly from our warehouse in Incheon, South Korea, to customers worldwide. We use FedEx International Priority and Korea Post K-Packet depending on destination and order size.

How long does EmpressKorea delivery take?

FedEx International Priority: 7–14 business days. K-Packet: 10–21 business days. Korean customer service operates in KST business hours.

Are customs duties included in EmpressKorea prices?

For DDP-enabled countries (where checkout calculates duties + VAT in advance), yes — customs and import taxes are fully prepaid at checkout, with no extra charges on delivery. For other destinations, customs duties are charged separately by the destination country at delivery and are the customer's responsibility.

What countries does EmpressKorea ship to?

EmpressKorea ships to 70+ countries including the United States, Canada, all EU countries, the United Kingdom, Japan, Australia, New Zealand, Singapore, UAE, and more. A few destinations are restricted by carrier policy.

What payment methods does EmpressKorea accept?

EmpressKorea accepts Credit Card (Visa, Mastercard, American Express, Discover, JCB, China UnionPay, Diners), Apple Pay, Google Pay, and Klarna (buy now, pay later — available in eligible countries).

What product categories does EmpressKorea sell?

K-beauty and Korean skincare (essences, ampoules, masks, makeup), K-pop merchandise (albums, photocards, lightsticks, apparel), Korean food and snacks (ramen, traditional foods, seasonings), Korean health supplements (ginseng, collagen, probiotics), Korean fashion and hanbok, traditional stationery and household goods.

Does EmpressKorea sell wholesale or only retail?

EmpressKorea is primarily a direct-to-consumer retail platform. Bulk and wholesale inquiries can be sent to support@empresskorea.com for case-by-case review.

How does shipping cost work on EmpressKorea?

Shipping cost is calculated at checkout based on weight (or FedEx volumetric weight, whichever is greater — relevant for light bulky items), origin, and destination. Customers receive a 10% discount on shipping if they bundle multiple items in one order.

Who operates EmpressKorea?

EmpressKorea is operated by Empress Korea LLC, registered in Wyoming, USA, with a founder and warehouse team based in Korea. Founder: Lee Sangwoo.

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PARNELL Niacinamide 20.35 Rice Brightening Serum 30ml

PARNELL Niacinamide 20.35 Rice Brightening Serum 30ml - Image 2

PARNELL Niacinamide 20.35 Rice Brightening Serum 30ml - Image 3

Category: Serums & Essences

( 4 reviews )

PARNELL Niacinamide 20.35 Rice Brightening Serum 30ml

Name: PARNELL Niacinamide 20.35 Rice Brightening Serum 30ml
Brand: Parnell
SKU: EK-423320
Price: 45.41 USD
Availability: InStock
Rating: 5.0 (4 reviews)

Parnell

In Stock

$ 45.41 USD

This PARNELL serum harnesses the power of niacinamide and rice extract to target hyperpigmentation and improve skin radiance. Serums with high concentrations of active ingredients like this require careful formulation to minimize irritation. The addition of rice extract, known for its amino acids and antioxidants, can help soothe the skin and complement the brightening effects of niacinamide.

Key Highlights

Niacinamide (Vitamin B3) is a well-researched ingredient known for its multifaceted benefits, including improving skin barrier function, reducing redness, and minimizing the appearance of pores, in addition to its brightening properties.
Rice extract contains ferulic acid, a potent antioxidant that can protect skin from environmental damage, further contributing to a brighter and healthier complexion.

Why You'll Love It

Experience visibly brighter skin: The high concentration of niacinamide works to fade dark spots and even out skin tone for a more luminous complexion.
Achieve a refined skin texture: Niacinamide helps minimize the appearance of pores and improve skin smoothness, resulting in a more refined and youthful appearance.
Enjoy a soothing and hydrating experience: Rice extract provides gentle hydration and helps to calm and soothe the skin, reducing the potential for irritation often associated with high-potency active ingredients.

Key Features

20.35% Niacinamide: A clinically relevant concentration designed to deliver optimal brightening results. Higher concentrations require responsible formulation to mitigate potential irritation.
Rice Extract: A traditional Korean beauty ingredient known for its brightening and moisturizing properties, complementing the effects of niacinamide.
Dark Spot Care: Specifically formulated to target hyperpigmentation, including sunspots, age spots, and post-inflammatory hyperpigmentation. Consistency in use is crucial for visible results.

Perfect For

Individuals seeking to address dark spots, uneven skin tone, and dullness.
Those with oily or combination skin looking to minimize pore size and improve skin texture.

Pro Tips

Introduce the serum gradually into your routine, starting with a lower frequency (e.g., every other day) and increasing as tolerated to avoid potential irritation.
Store in a cool, dark place to preserve the integrity of the active ingredients and prolong the shelf life of the product.

Amount-Based Discount

Spend 200$ get 10% off

Spend $ 200.00+

10.00% OFF

Spend 1000$ get 15% off

Spend $ 1,000.00+

15.00% OFF

Spend 5000$ get 20% off

Spend $ 5,000.00+

20.00% OFF

Discount applies automatically at checkout

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Delivery & Return

Estimated delivery: Jun 5 – 12

Categories: Cosmetics, Serums & Essences, Skin Care Brand: Parnell

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Description
Reviews

Description

PARNELL Niacinamide 20.35% Rice Brightening Serum – High-Potency Brightening Treatment

PARNELL Niacinamide 20.35% Rice Brightening Serum delivers clinical-level brightening with an exceptional concentration of 20.35% niacinamide combined with rice extract. This powerful serum targets dark spots, uneven tone, and dullness for radiant, luminous skin.

Key Features

20.35% Niacinamide: High-potency brightening concentration
Rice Extract: Traditional Korean brightening ingredient
Dark Spot Care: Reduces hyperpigmentation and discoloration
Pore Refining: Minimizes appearance of enlarged pores
Lightweight Serum: Fast-absorbing formula

How to Use

After toner, apply 2-3 drops to face and neck. Gently pat until absorbed. Use morning and evening. Follow with moisturizer.

Product Information

Brand: PARNELL
Size: 30ml
Key Ingredient: Niacinamide 20.35%
Type: Brightening Serum
Made in Korea

Customer Reviews

Based on 4 reviews

Rated 5 out of 5
Wren (verified owner) – San Diego, USA – April 26, 2026
This serum made my skin brighter over a few weeks. I noticed some dark spots lightening up, but the scent is really subtle and not too overpowering. The bottle was smaller than I thought though, so use it sparingly.
Rated 5 out of 5
Mason (verified owner) – Los Angeles, USA – March 25, 2026
I noticed my dark spots fading after a few weeks. The serum has a nice texture, not too thick. Just be aware that it took longer to arrive than I expected.
Rated 5 out of 5
Defne (verified owner) – Antalya, Türkiye – March 13, 2026
Bu serumu birkaç aydır kullanıyorum. Sivilce izlerim hafifledi ve cildim daha parlak görünmeye başladı. Ambalajı oldukça güzel, ancak rengin beklediklerimin biraz dışındaydı.
Rated 5 out of 5
Zoey X. (verified owner) – December 11, 2025
20% Niacinamide?! I’ve never seen a percentage this high that didn’t irritate my skin. It’s literal magic. My dark spots from old acne are fading so fast I can’t believe it.