Holika Holika, owned by ENPRANI Co. Ltd., is one of the best cosmetics in Korea and was launched in 2010. Holika Holika is expanding market all over the world. Holika Holika products feature unique, eye-catching packaging to appeal to young, style-conscious consumers, both female and male. The vision of Holika Holika is to provide fun practical cosmetic products to enhance every woman’s natural beauty. Products aim to bring you fun experience with surprising and wonderful result. Holika Holika derives from English suffix “-holic” and it means addiction. Korean “holida” means temptation to form the brand name and its concept.