K-Beauty, the phenomenal genre born from Korean dramas, is captivating global audiences with its innovative products and beauty ideals.

Motohiro Kato, CEO of Keisetsusha, a subsidiary of the Olympia Group, is making waves in the Japanese beauty market by introducing Korean cosmetic brands to Japanese consumers. Olympia, a variety shop with 80 outlets across Japan, has been instrumental in...

19 top Korean beauty brands offer superior skincare and makeup products for radiant skin. Korean cosmetic brands emphasize hydration, reduced inflammation, sensitivity-friendly formulas, and personalized treatments.

Explore K-beauty cushion foundations that provide hydration, SPF protection, and flawless coverage while embracing inclusivity and diverse shade ranges.

When it comes to skincare, philosophies, ingredients, routines, and techniques can vary greatly around the globe. Two of the world's most influential skincare trends are Western skincare, which encapsulates trends and routines primarily from North America and Western Europe, and...

Korean beauty products have taken the world by storm, and for good reason. These products are renowned for their high-quality ingredients, innovative formulas, and unique packaging. At Empress Korea, we are proud to offer a wide range of Korean beauty...

Introduction In recent years, there has been an increasing trend towards the use of natural ingredients in skincare products. Mugwort is one of the latest ingredients to gain popularity in the skincare industry, and for good reason. In this article,...

Thanks to K-beauty’s rapid rise in popularity, many Korean makeup brands have expanded their business to different parts of the world. Because of this, people around the globe also began exploring Korean makeup methods, the most popular of which is...