The Korean skincare movement is booming, to say the least. In 2019 alone, the industry was worth  $10.2 billion . Alicia Yoon, the South Korea-born founder of Korean Skincare brand  Peach & Lily ,  knows a thing or two about the industry: “I started Peach & Lily to make Korean beauty practices, formulas, and ingredients more accessible to everyone globally," she explains of the company she founded in 2021. "After I saw...

Why Korean Beauty? Korean beauty products are buzzed about by experts in the beauty world for innovation, high-efficacy, and the use of natural ingredients. Korean beauty is also known for customized and often extensive product layering regimens to deliver a multitude of benefits gently over time. Simply put, Koreans are some of the most demanding beauty consumers in the world. Case in point: one of Korea’s top dermatologists told us...

Packaged in vivid colors and decorated with adorable cartoon characters, Korean beauty products have taken the beauty world by storm. There are so many skin products, and brand originated from Korea and Japan. For instance, K-beauty is one of the biggest skincare brands in Korea that offers a wide range of products. You can learn more about K-beauty skincare on their website. In this blog, we are focusing on revealing the reason...