K-Beauty, the phenomenal genre born from Korean dramas, is captivating global audiences with its innovative products and beauty ideals.

In early September 2022, BLACKPINK Rosé was announced as the new global brand ambassador for Sulwhasoo with new campaign ‘Sulwhasoo Rebloom’. Sulwhasoo is a Luxury Korean Cosmetics Brand under the biggest Korean beauty manufacturer, AMORE PACIFIC, which operates well known...

    It's nice to work when the public likes the style that I and the artist worked hard to create, such as the stern layered cut, Jennie's antennae hair, and Rosé bleaching. It's been 20 years since I started...