In early September 2022, BLACKPINK Rosé was announced as the new global brand ambassador for Sulwhasoo with new campaign ‘Sulwhasoo Rebloom’. Sulwhasoo is a Luxury Korean Cosmetics Brand under the biggest Korean beauty manufacturer, AMORE PACIFIC, which operates well known Korean beauty brands LANEIGE, Sulwhasoo, Innisfree, mise en scène, and more (BLACKPINK members also become the model for mise en scène hair products). Brand Sulwhasoo Category Luxury Korean Cosmetics Brand...

    It's nice to work when the public likes the style that I and the artist worked hard to create, such as the stern layered cut, Jennie's antennae hair, and Rosé bleaching. It's been 20 years since I started hairdressing, but I'm still not complacent and I'm always trying to try new things.Even when choosing a single hair color, we do a lot of testing to capture the subtle...