Description
What it is
This serum is designed for individuals dealing with pigmentation issues and uneven skin complexion. Infused with 68% rice bran water and 2% alpha arbutin, it works diligently to illuminate and boost the health of your skin.
Key ingredients
Rice bran water 68%
Rice has played a very important role as a staple food and skin care ingredient in Korean history.
In the Joseon Dynasty, rice bran water was used like the toner of today, and was called Beauty Water, used for beautiful skin. Rice bran is rich in amino acids and minerals, helping to moisturize dry skin.
Alpha-Arbutin 2%
Alpha-Arbutin works by inhibiting the tyrosinase activity that limits the melanin production in your skin. It is also known to have a 10 times greater effect than regular Beta-Arbutin.




























Sophie Vandenberg from Amsterdam, Netherlands –
De Glow Deep Serum van Beauty of Joseon is echt een uitblinker! Als iemand die veel heeft gestreefd naar een egalere huidtoon, ontdekte ik dat de combinatie van rijstafkooksel en alfa-arbutine ongelooflijk werkt. De geur alleen al bracht me terug naar momenten in mijn grootmoeders keuken in Nederland – er gaat niets boven natuur! Dit serum hydrateert moeiteloos, zonder een plakkerig gevoel achter te laten; perfect voor de gevoelige gebieden rond m’n wangen. Vergeleken met andere producten zoals Vitamin C serums waarmee ik experimenteerde—die soms behoorlijk intensief kunnen zijn—is deze blend zachter maar ontzettend doeltreffend bij het oplichten en revitaliseren.
Olivia Smith from Chicago, USA (verified owner) –
While experimenting with my beauty routine, I discovered the Glow Deep Serum. As a midwesterner grappling with sporadic dark spots post-summer fun in Chicago’s vibrant sunlight, this serum’s lightweight feel felt like wrapping myself in fresh linen on a humid day. The infusion of rice bran made my morning rituals feel steeped in centuries of Asian wisdom even as they elevated the visibility and clarity I’d struggled to maintain after long commutes. To see lasting change brought warmth that lifted not only these hues but also buoyed daily confidence when wandering through our bustling neighborhood parks.
Isabella Greene from Toronto, Canada –
I’ve struggled with dark spots forever! This serum not only brightened my complexion but left it feeling fresh and radiant. A real game-changer in my routine!
Akira Yamamoto from Tokyo, Japan (verified owner) –
In the bustling streets of Tokyo, where neon lights blur with tradition, I stumbled upon a hidden gem in my skincare routine: Beauty of Joseon’s Glow Deep Serum. This serum isn’t just any potion; it’s an homage to time-honored techniques that harness rice’s nurturing properties—an essential staple woven into Japan’s cultural fabric as well. Compared to Western brands filled with synthetics and fragrances, this elixir delivers gentle yet effective moisture without overwhelming the senses. My skin has transformed from lackluster to radiant—a luminous shift I’ve only dreamed about amidst city living chaos.
Sofía Coronado from Oaxaca, Mexico (verified owner) –
Since using the Glow Deep Serum, my pigmentation has lessened, and I feel confident going makeup-free. It feels nourishing—truly a gem of Korean heritage!
Ana Kvesitadze from Tbilisi, Georgia –
In the vibrant heart of Tbilisi, I discovered a remedy for my skin’s battle against discoloration. After weeks of using the Glow Deep Serum, not only did it brighten my complexion but also brought forth an inner glow reminiscent of sunlit days in Mtatsminda.
Elena Moreau from Toronto, Canada (verified owner) –
Beneath the humid veil of a Toronto summer, where air conditioners hum in melody with city chatter, I found my skincare salvation through this exquisite serum. When pondering over previous products – they often either overdried or left my skin rebelling against moisture—Beauty of Joseon speaks fluently to that plight. The soft glow it lends mirrors sunset reflections on Lake Ontario; there’s an illuminating depth here like walking past wild lilacs blooming by the waterfront. Infused at its core with rice bran water—a comfort reminiscence of ancestral practices coupled with modern mastery—it possesses more than just aesthetic virtue; it’s nourishment deeply sewn into the tapestry of tradition and innovation rolled seamlessly together, smoothing away imperfection without forgetting what real beauty feels like beneath.
Hana Nakamura from Tokyo, Japan –
In the serene warmth of a Tokyo afternoon, I discovered Joseon’s Glow Deep Serum. With its striking blend of rice bran water and alpha-arbutin, this potion mirrors the wisdom passed down through generations in Japan. Applying it felt like engaging in a ritual—each drop spoke to my skin with ancient secrets longing for acknowledgment. Notably lighter than most serums I’ve encountered, it absorbed seamlessly into my complexion, fading blemishes like autumn leaves against an azure sky. Beyond mere glow enhancement, this serum captures both moisture and tradition—a testament to how beauty intertwines within cultural legacies.