Milk Touch

Founded in April 2019 by Korean influencer Hong Yeong-gi, Milk Touch aims to create cosmetics that you'll want to share with loved ones. The brand offers skin care, beauty accessories, and base, lip, eye and cheek makeup, all of which are 100% made in Korea. Milk Touch’s first launched product was the Marshmallow Foundation, which conceals imperfections with its lightweight and long-lasting formula starring marshmallow root extract. Other bestsellers include the Hedera Helix Relaxing Cream, which is formulated with hedera helix, rosmarinus officinalis and centella asiatica, and the Be My First Eye Palette, a four-shadow matte and glitter palette.