The Korean skincare movement is booming, to say the least. In 2019 alone, the industry was worth  $10.2 billion . Alicia Yoon, the South Korea-born founder of Korean Skincare brand  Peach & Lily ,  knows a thing or two about...

Why Korean Beauty? Korean beauty products are buzzed about by experts in the beauty world for innovation, high-efficacy, and the use of natural ingredients. Korean beauty is also known for customized and often extensive product layering regimens to deliver a...

Packaged in vivid colors and decorated with adorable cartoon characters, Korean beauty products have taken the beauty world by storm. There are so many skin products, and brand originated from Korea and Japan. For instance, K-beauty is one of the...