BOYNEXTDOOR - 1st EP ‘WHY..’ [LETTER ver.] [1 out of 6 randomly sent]

BOYNEXTDOOR 1st EP ‘WHY..’ – A Journey Through Love and Heartbreak

The Rising Stars of HYBE – BOYNEXTDOOR's First Comeback

BOYNEXTDOOR, the sensational rookie group under HYBE, is set to make their highly anticipated return with their 1st EP ‘WHY..’ on September 4. Following their successful debut with ‘WHO!’, the group has quickly become known as "Trust BOYNEK", thanks to their relatable themes and undeniable talent. Their fresh take on love and heartbreak continues to strike a chord with listeners, making them one of the most promising acts in the industry.

Exploring Love and Breakups in ‘WHY..’

BOYNEXTDOOR (Sungho, Liu, Myungjaehyun, Taesan, Leehan, Unhak) initially captivated audiences by portraying the excitement of first love in ‘WHO!’. Now, with ‘WHY..’, they shift their focus to the complexities of a first breakup—a story of confusion, longing, and emotional turmoil.

While ‘WHO!’ celebrated the thrill of falling in love, ‘WHY..’ delves into the questions and emotions that arise when love starts to fade. Through raw and honest storytelling, the group paints a vivid picture of youthful heartbreak.

A Tracklist That Captures Every Emotion

The EP consists of six compelling tracks, including three new songs and three fan-favorites from their debut single:

1. Back to Me – A rock-influenced teen pop track that captures the joy of falling in love.
2. One and Only – A hip-hop dance song with an addictive melody and confident lyrics.
3. Serenade – A heartfelt confession wrapped in a mid-tempo pop song.
4. Crying – A touching ballad that expresses the pain of separation.
5. What’s It Like? (Title Track) – A bold and emotional song about the confusion post-breakup.
6. ABCDLOVE – A groovy and upbeat track about slowly moving on.

Each song transitions seamlessly from love to heartbreak, reflecting the rollercoaster of emotions that come with young romance.

‘What’s It Like?’ – The Raw Emotions of a First Breakup

The title track ‘What’s It Like?’ is a powerful anthem that expresses the anger, sadness, and longing after a breakup. With ZICO (KOZ Entertainment’s head and producer) contributing to the lyrics, and Pop Time leading production, the song is packed with punchy melodies and unforgettable lines like:

"Because you said you didn't like being rude, even though I'm angry, I can't swear."

The performance brings these emotions to life with a mix of intense, powerful moves and delicate, vulnerable expressions, showcasing the group’s versatility and artistry.

Music Video – A Visual Representation of Heartbreak

The music video for ‘What’s It Like?’ takes viewers into the messy, confusing world of post-breakup emotions. The members struggle to process their feelings, alternating between frustration and longing. Symbolic scenes, like a burned-down neighborhood (a nod to ‘Serenade’) and a teddy bear with a cast, beautifully depict the pain of love lost.

The BOYNEXTDOOR Identity – Honest, Relatable, and Unfiltered

BOYNEXTDOOR’s music resonates because of its raw honesty. They don’t sugarcoat emotions—when they love, they love deeply; when they’re heartbroken, they embrace the pain. Their lyrics feel like conversations with a close friend, making their songs both relatable and immersive.

Their goal? To create music that feels natural, unforced, and deeply connected to real emotions—just like the stories of youth they tell.

[ALBUM PACKAGE DETAILS]

• Package Envelope – W175 x H140 mm
• Cover Postcard – W175 x H140 mm
• CD-R – W120 x H120 mm
• Printed Photos – 8 types per version (W140 x H100 mm)
• Photocard – 1 random out of 6 (W55 x H85 mm)
• Domusong Stickers – 5 types
• Lyric Folding Poster – W250 x H340 mm

With ‘WHY..’, BOYNEXTDOOR proves once again that they are not just rookies, but artists with a deep understanding of emotions. Whether you’re in love or nursing a broken heart, this EP will take you on a journey through the highs and lows of youth. 💙