From the global sensation that is Blackpink to Oscar-winning masterpieces like “Parisite” and Netflix mega-hits like “Squid Game,” South Korea has firmly established its cultural footprint in the Western world. Many believe that it was the enticing world of Korean beauty, fondly known as K-beauty, that opened these cultural floodgates. A representative from the Korean skincare mogul, CosRx, highlights the mid to late 2000s as the point when K-beauty began...