Description
Urban Decay Eyeshadow Primer Potion – All-Day Eye Makeup Perfection
The iconic Urban Decay Eyeshadow Primer Potion is a must-have eye makeup essential that keeps your eyeshadow looking vibrant and crease-free all day long. This award-winning formula creates the perfect canvas for any eye look.
Key Benefits
- Extended Wear: Keeps eye makeup in place all day without creasing or fading
- Enhanced Color Payoff: Makes eyeshadow colors appear more vivid and true to pan
- No Creasing, No Smudging: Patented formula prevents makeup from settling into fine lines
- Smooth Application: Creates a flawless, even base for seamless eyeshadow blending
How to Use
- Apply a small amount to clean, dry eyelids before eye makeup
- Use fingertip to gently spread across entire eyelid up to brow bone
- Wait 3-5 seconds for product to set before applying eyeshadow
Pro Tips for 200% Better Results
- Tip 1: Apply thinly before eye makeup to prevent clumping and achieve a natural look
- Tip 2: Use on bare face after moisturizer to correct uneven skin tone around eyes
Available Versions
- Original: Sheer, neutral base for daily eye makeup
- Age Cover: Hydrating formula with anti-aging benefits
Product Specifications
- Size: 10ml (Full Size) / 5ml (Travel Size available)
- Type: Eye Primer
- Skin Type: All skin types
Ingredients
Isododecane, Talc, Mica, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic Acid/Linoleic/Oleic Polyglycerides, BHT/Ethicosinco Polymer, Dimethicone, Titanium Dioxide, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylparaben, Bismuth Oxychloride, Iron Oxides.
Made in Canada. Distributed by L’Oreal.


























Sarah Miller –
I like this primer a lot more than the original Urban Decay Primer Potion. It’s significantly less thick and tacky, which makes it easier to blend my eyeshadow. If you use a base shadow, this stuff will keep your eyeshadow on all day with no smudging or creasing.