The New Era of Beauty: Multi-functional Products, Skinimalism, and Hyper-Personalization

In today's world, consumer preferences are evolving rapidly. A major trend that has caught everyone's attention is the demand for multi-functional beauty products. These products, like cushion foundations with UV protection or lip and eye makeup with moisturizing and anti-wrinkle benefits, are all the rage now. Consumers are no longer content with a single-purpose product; they seek a single product that delivers multiple benefits. The trend is effectively encapsulated by products like the Kahi Multi Balm Stick, appreciated for its versatility and on-the-go convenience.

This preference is not born out of luxury, but out of a rational response to global economic turbulence and inflation. In a world where more for less is the mantra, consumers are naturally drawn to products that offer more benefits while costing less. This has led to the rise of 'Skinimalism', a trend which encourages maintaining a minimalist skincare routine with products that are multi-functional.

Moreover, there is a clear shift towards products that are personalized and hyper-customized. With consumers developing a distinct preference for 'my own', beauty brands are leaving no stone unturned to deliver products that are uniquely tailored to individual needs. Young consumers are at the forefront of this trend, fueling demand for products that fit their specific needs and desires.

The beauty industry, in response, is tapping into cutting-edge AI technology to create hyper-personalized products and services. Companies are utilizing methods such as preliminary surveys or filming to gather data about customers' concerns or requirements. This information is then processed through advanced AI systems to create a database that can be used to provide customized products and services.

In South Korea, Amore Seongsu's customized cosmetic manufacturing service is a pioneering effort in this regard. Although the demand for such services is on the rise, the required technical expertise and significant capital investment pose as barriers for smaller companies.

However, initiatives like the Korea Cosmetics Industry Research Institute's project at Beauty Play in Myeong-dong, which helps diagnose skin conditions using AI technology, provide much-needed support. They enable customers to experience products from small and medium-sized beauty brands, fostering growth and innovation in the industry.

The future of beauty is here, and it's all about multi-functionality, minimalism, and personalization. In a world where consumers are becoming increasingly aware and discerning, brands need to keep up by offering products that meet these evolving demands. The industry's adoption of AI technology is just the beginning of this transformation. As we move forward, the beauty landscape is set to become even more exciting and personalized. Stay tuned to witness and be a part of this revolutionary journey!