Mediheal becomes an icon of tea tree

I heard ‘Tea Tree Research Institute’ was so popular?

Why did 100,000 people visit in just two weeks? It was because of the experience that anyone can become a researcher. I was able to explore tea tree ingredients by becoming a one-day researcher with Mediheal, a company that is ‘serious about tea tree.’

What kind of brand is Mediheal?

Many people may already be familiar with Mediheal as a ‘mask pack brand.’ This is a brand that created the habit of eating one pack a day. Thanks to this, we are now able to provide effective home care in a simple way. In this way, Mediheal started as a ‘mask pack brand that solves various skin concerns’ and has become an icon of mask packs with cumulative sales of 2.5 billion units.

However, Mediheal says that the essence of the brand is not mask packs. Our true identity is ‘The Simplified Derma’, which provides simplified skin care by easily interpreting dermatology (skin science), which general consumers may feel is a specialized field, through Mediheal’s research. Accordingly, we are expanding our product line into skin care and making various attempts so that anyone can easily take care of their skin.

Isn’t it a brand that is only good at mask packs?

Tea Tree Essential Mask Pack is still loved as a mask pack, ranking first in sales of mask packs at Olive Young for 11 consecutive years (2011 to 2021). However, we are not satisfied with this and are expanding into a ‘skin care brand’.

Nemo Pad, created with mask pack know-how so that it can be used according to skin concerns, is winning various awards right after its launch. ▲2022 Hwahae Best New Product in the Second Half (Tea Tree Trouble Pad) ▲2023 Hwahae Awards, including the functional cosmetics category (Vitamid Blemish Pad), and a record of 24 awards. In addition, its product quality is being recognized overseas. ▲Won the Hall of Fame in the beauty category at Japan's Qoo10 Awards in 2022 ▲Achieved 400 million won in sales on Amazon Prime Day in 2023.

Furthermore, we also launched the ‘Tea Tree Fair’ line, which contains tea tree as the main ingredient. Tea tree is known to be effective in soothing, but some people worry that it may cause irritation when it is highly concentrated. On the other hand, some people hesitate to use it because it lacks moisture. Taking the idea from this, we maximized the potential of tea tree by adding derma technology to Mediheal's proprietary Tea Tree Fair™ ingredient to provide quick soothing and moisturizing effects even on sensitive skin.

The Tea Tree Fair line can be used by pairing with the Tea Tree Calming Moisture Ampoule according to your skin condition. ▲If you want to solidify your basic care, you can use the tea tree toner + ampoule combination. ▲ If you need to recharge moisture, you can use the tea tree pad + ampoule combination. ▲ If you need to soothe sensitive skin, you can use the tea tree cleanser + ampoule combination. After all, it’s Mediheal that helps you manage complex skin care easily, right?

‘Tea Tree’ is taking a leap forward as a skincare brand

As a brand that has been loved for its tea tree essential masks for 11 years, the newly launched Tea Tree Fair line is also receiving a lot of love. In particular, Hwahwa recorded remarkable growth during the month of August, and its popularity could be clearly felt.

The search volume for ‘Mediheal’ increased by 53% in August compared to the previous month, and the search volume for ‘MediHeal Tea Tree’ increased by 107%. This shows that the number of customers looking for Mediheal, especially the Tea Tree Fair line, has increased in Empress Korea.