Description
Introducing Queen’s Balm, the first skincare product from actress Ha Ji-won’s beauty brand, POUCH24!
This golden balm, which has protected Ha Ji-won’s skin for over 20 years, was created in collaboration with her sister and cosmetics expert Jeon Yoo-kyung to address her personal skincare concerns.
Designed in a luxurious thick stick form, Queen’s Balm offers more than just convenience—it allows for quick and even application anywhere, anytime. The silky-smooth texture glides effortlessly onto the skin without stickiness, while its delicate aroma enhances the skincare experience. Instantly, the skin feels deeply moisturized, soothed, and refreshed.
A Luxurious Hydrating Balm for All Skin Types
✔ Intense Hydration & Skin Protection
- Infused with Golden Jojoba Oil (60%), it deeply nourishes the skin, creating a protective barrier to lock in moisture for long-lasting hydration.
- Protects against external irritants, strengthens the skin barrier, and restores a healthy, radiant complexion.
✔ Natural Glow & Oil-Water Balance
- The oil’s composition closely mimics natural skin lipids, allowing it to absorb seamlessly without greasiness.
- When applied before makeup, it enhances foundation adherence for a flawless, dewy finish.
✔ Aromatherapeutic Skincare Experience
- Expertly blended by aromatherapist Jeon Yoo-kyung, the natural essential oils provide a calming, therapeutic scent, promoting relaxation and emotional well-being.
- This sense of tranquility supports skin recovery, completing a holistic self-care ritual.
How to Use
1️⃣ After skincare, gently swipe the balm across the entire face and blend evenly.
2️⃣ Use before makeup to improve adhesion and add a subtle, healthy glow.
3️⃣ After a sheet mask, apply a thin layer to lock in moisture and enhance skin elasticity.
Key Ingredients
Formulated with only the finest high-quality ingredients, Queen’s Balm delivers exceptional skincare results in a single application. The formula is free from unnecessary additives, focusing purely on essential nourishment.
🌿 Golden Jojoba Oil (60%) – Extracted from jojoba seeds grown in Israel’s Negev Desert, known for their superior hydration properties.
🌿 Natural Beeswax & Shea Butter – Protects and softens the skin while reinforcing the moisture barrier.
🌿 Essential Oils (Lavender, Tea Tree, etc.) – Provides a calming aroma for psychological relaxation and skin rejuvenation.
Full Ingredients List
Jojoba Seed Oil (600,000ppm), Beeswax, Olive Oil, Candelilla Wax, Shea Butter, Lavender Oil, Tocopheryl Acetate, Tea Tree Oil, Limonene, Linalool.
Indulge in the power of Queen’s Balm—the ultimate multi-purpose skincare essential for a radiant, healthy glow!
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Lena Fischer from Berlin, Deutschland (verified owner) –
Die Queen’s Balm von POUCH24 hat meine trockene Haut erfrischt und revitalisiert. Sie zieht schnell ein und hinterlässt kein fettiges Gefühl, was in den kalten Berliner Wintermonaten entscheidend ist.
Evelyn Marquez from Chicago, USA –
On a chilly Chicago afternoon, I dabbed on Queen’s Balm after my morning run. It instantly transformed my dry cheeks into clouds of moisture; the soft scent was like wrapping myself in warmth from Grandma’s kitchen.
Leila Al-Fayed from New York, USA (verified owner) –
لطالما كانت البشرة المرطبة والمعطرة جهدًا يوميًا في عالم مليء بالتحديات. بمجرد استخدامي لبالم كوين، شعرت بتغيير رائع لقدرات ترطيب بشرتي حتى تحت أقسى الظروف الجوية. القوام الحريري والبسيط لهذا المنتج يجعله مرجعًا لدي حيث يعزز هدوء النفس ورحلة العناية بالبشرة اليومية الخاصة بي في مانهاتن الصاخبة.
عطره الفخم يحملني لمستوى جديد من الترف ولا يمكن وصف مستوى الراحة التي أشعر بها حين ينساب الكريم على وجهي كما لو أنه غيمة خفيفة؛ شيء من اللمسات الملكية الصغيرة داخل روتينك المعتاد دون المبالغة – مجرد شكل فائق للفخامة.
Amira Habibi from Isfahan, Iran (verified owner) –
Impeccable formulation elevates my daily routine. Comforting application complemented by a light, herbal fragrance instantly revitalizes tired, urban skin while providing long-lasting hydration. An absolute must-have!
Rafael Olivares from Tijuana, Mexico –
Embraced by the smooth elegance of Queen’s Balm, my skin whispers joy. An unexpected burst of hydration glided over each rough edge as I walked along Coyote Creek under a midday sun. Magic encapsulated in a compact stick! 🌼✨
Emily from Chicago, USA –
Having used the POUCH24 Queen’s Balm for a few weeks, I am genuinely impressed by its silky-smooth texture. The balm glides onto my skin effortlessly and absorbs quickly without leaving any residue. I love that it comes in a convenient stick form which makes application on-the-go so easy. After applying it, my skin feels instantly hydrated and soothed, even during dry weather conditions. The subtle fragrance adds to the overall experience without being overpowering. This product truly lives up to its claim of providing intense hydration and skin protection.