Description
Bojagi : Korean traditional wrapping clothes
Deriving its name from the Korean word ‘bok,’ which translates to ‘luck,’ Bojagi has traditionally signified the ‘wrapping of good fortune.’
During the Joseon Dynasty, this took a special place in wedding ceremonies, where the Bojagi was adorned with patterns symbolizing aspirations of joy and happiness. Thus, it transcended its primary role as a gift wrapper and emerged as a channel of heartfelt connection and communication among individuals.





















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Nina Olores from Ilocos Norte, Philippines –
Bojagi enchants not only through its beauty but also by evoking the rich heritage of love and connection in Korean culture, wrapping heartfelt emotions elegantly.
عائشة الرحماني from سراييفو، البوسنة والهرسك –
تجسد بو جا جي تراثاً غنياً من الحظ والسعادة، يتحدث عن التواصل الإنساني القائم على الجمال الثقافي. التحف الفنية تلك ليست مجرد أغلفة، بل قصص تُروى بألوان وأشكال.
Emily from San Francisco, USA –
I recently started using the Beauty of Joseon Bojagi and was truly impressed by its intricate designs that symbolize good fortune. This traditional Korean wrapping cloth is not only beautiful but also serves as a versatile accessory for various occasions, such as gift-giving or decor. The fabric feels high-quality and luxurious, enhancing any presentation. I used it during a family gathering to wrap gifts, and it sparked conversations about its cultural significance while adding an elegant touch to my offerings. It’s more than just a wrapper; it’s a meaningful piece of tradition.
Samantha from Austin, USA –
Using the Beauty of Joseon Bojagi has been a delightful experience. The traditional designs and vibrant colors reflect cultural significance while making it an eye-catching decorative piece. I recently used it for a friend’s wedding gift, and the historical connection added depth to my gesture, showing thoughtfulness beyond just wrapping. It felt meaningful as each pattern is imbued with luck and happiness symbolism from the Joseon Dynasty. Not only does it elevate my gift presentation, but it also promotes eco-friendliness by reducing waste compared to conventional wrappers.