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Anua Rice 70 Glow Milky Toner 250ml
$ 41 USDRice water has been a coveted beauty secret in East Asia for centuries, lauded for its skin-brightening and soothing properties. Scientific studies suggest that rice-derived ingredients can inhibit tyrosinase activity, the enzyme responsible for melanin production, contributing to a more even skin tone. Ceramides are… -
Anua Peach Niacin UV Tone Up Protection 01 Melting Peach 50ml
$ 44 USDNiacinamide, a key ingredient, is not only known for its brightening properties but also for its ability to strengthen the skin barrier and reduce the appearance of redness, making it beneficial for sensitive skin types. Its concentration is crucial; look for products where it's listed… -
Anua Peach 77 Niacin Essence Toner 250ml
$ 33 USDNiacinamide, present at 77%, is a potent form of Vitamin B3 known for its multifaceted benefits including pore minimization, sebum regulation, and improved skin tone. This high concentration suggests the formulation aims for significant, visible results. Peach extract, a star ingredient, is rich in vitamins… -
Anua PEACH 77 NIACIN ENRICHED CREAM 77% 50ml
$ 49 USDNiacinamide, present in this cream, is a powerhouse ingredient in skincare. Beyond brightening, it strengthens the skin barrier by boosting ceramide production, making it more resilient against environmental stressors and reducing transepidermal water loss. The fermentation process breaks down ingredients into smaller molecules, potentially enhancing… -
Anua Peach 77 Niain Conditioning Milk 150ml
$ 51 USDNiacinamide is a powerhouse ingredient, but its efficacy is dependent on the concentration and formulation. Look for products that disclose the percentage, ideally between 2-5% for optimal results without irritation. Also, note the pH of the formulation – Niacinamide works best at a pH close… -
Anua PEACH 70 NIACIN SERUM MASK 25g x 10 Pcs
$ 44 USDNiacinamide at a 5% concentration is a powerhouse ingredient, but individuals with sensitive skin should introduce it gradually, as higher concentrations can sometimes cause initial irritation. It's beneficial to patch test before full application. Fermented ingredients, like the 70% fermented peach extract, offer enhanced bioavailability,… -
Anua PDRN Hyaluronic Capsule 100 Serum 30ml
$ 60 USDPDRN (Polydeoxyribonucleotide), derived from salmon DNA, is a rising star in Korean skincare. It promotes skin regeneration at a cellular level by stimulating fibroblast activity, leading to enhanced collagen and elastin production. This offers more than just surface-level hydration; it actively repairs and strengthens the… -
Anua PDRN Hyaluronic Acid Capsule 100 Serum Mask 23ml x 10 Sheets
$ 38 USDPDRN (Polydeoxyribonucleotide) is a powerful ingredient derived from salmon DNA known for its skin-rejuvenating properties. It stimulates collagen production and promotes skin repair, making it highly sought after in anti-aging skincare. Hyaluronic Acid is a humectant that can hold up to 1000 times its weight… -
Anua PDRN Hyaluronic Acid Capsule 100 Serum 1ml*10ea
$ 38 USDPDRN (Polydeoxyribonucleotide), derived from salmon DNA, is a fascinating ingredient gaining traction in skincare for its potential to stimulate fibroblast growth and collagen production. While research is ongoing, studies suggest it can promote wound healing and improve skin elasticity. Hyaluronic acid serums deliver intense hydration.… -
Anua PDRN Hyaluronic Acid 100 Moisture Cream 60ml
$ 47 USDPDRN (Polydeoxyribonucleotide), derived from salmon DNA, is gaining traction in skincare for its potential to stimulate collagen production and promote wound healing. Its low molecular weight, as advertised, is crucial for effective skin penetration. However, individual results may vary, and more long-term research is still… -
Anua PDRN 100 Hyaluronic Acid Glow Pad 60 Pads 180ml
$ 45 USDPDRN (Polydeoxyribonucleotide) is a key ingredient derived from salmon DNA, known for its regenerative properties. While often found in injectables, its presence in topical skincare like these pads offers a gentler, non-invasive approach to stimulating collagen production and improving skin texture. Hyaluronic Acid, the other… -
Anua Niacinamide 5 TXA Brightening Whitening Toner Pads 60 Pads 210ml
$ 36 USDNiacinamide (Vitamin B3) is a powerhouse ingredient for skin brightening and barrier strengthening, but concentrations above 5% can sometimes cause irritation for sensitive skin. Anua's "5 TXA" blend likely signifies a well-tolerated Niacinamide concentration, coupled with other brightening agents. Tranexamic Acid (TXA) is increasingly popular… -
Anua Nano Retinol 0.3 Niacin Renewing Serum 30ml
$ 57 USDNano-encapsulation, as used in Anua Nano Retinol™, is a game-changer for retinol delivery. It protects the retinol from degradation, ensuring higher concentrations reach the target site within the skin. This reduces the common side effects like irritation often associated with traditional retinol products. Combining retinol… -
Anua Matte But Glow Cover Beige SPF50 PA++++ 50ml
$ 37 USDThe "Matte But Glow" concept is a popular trend in Korean beauty, aiming to achieve a complexion that is not overly dewy but retains a healthy radiance. This effect is often achieved through a combination of light-reflecting particles and oil-controlling ingredients. SPF 50+ PA++++ is… -
Anua Heartleaf Cream Mask Night Solution 25ml*10pack
$ 38 USDCream masks offer deeper hydration than serum-based sheet masks, acting as an occlusive layer to enhance ingredient penetration. They are especially beneficial for dry and compromised skin. Houttuynia Cordata, the star ingredient, boasts anti-inflammatory and antioxidant properties. Its effectiveness is significantly influenced by extraction methods… -
Anua Heartleaf 77 Soothing Mask 25ml*10 Sheets
$ 38 USDHouttuynia Cordata, also known as Heartleaf, has gained significant popularity in Korean skincare for its potent anti-inflammatory and antioxidant properties. Research suggests it's particularly effective in calming sensitive, acne-prone skin and reducing redness. Unlike some stronger actives, Houttuynia Cordata is generally well-tolerated by most skin… -
Anua Houttuynia 80 Moisture Soothing Ampoule Mask 27ml × 10sheets
$ 44 USDHouttuynia cordata, also known as heartleaf, is a powerhouse ingredient in K-beauty, renowned for its potent anti-inflammatory and antioxidant properties. It's particularly effective in calming redness and irritation, making it ideal for sensitive skin types. Sheet mask materials significantly impact efficacy. This mask likely uses… -
Anua Heartleaf Toner Double Soothing Mask 30sheets 330ml
$ 54 USDSheet masks, while offering convenience, rely heavily on the occlusive nature of the sheet material to drive ingredient absorption. Cellulose or cotton-based sheets, like those likely used in this product, are effective but consider their environmental impact. Biodegradable options are a growing trend. Heartleaf (Houttuynia… -
Anua Heartleaf Succinic Moisture Cleansing Foam 150ml
$ 31 USDSuccinic acid is a gentle yet effective exfoliator gaining traction in skincare for its ability to unclog pores and promote cell turnover without the harshness associated with traditional AHAs/BHAs. Its natural presence in skin makes it well-tolerated, even by sensitive types. Heartleaf extract (Houttuynia Cordata)… -
Anua Heartleaf soothing Toner 350ml With Refill / 500ml
$ 32 USDHeartleaf (Houttuynia Cordata) is celebrated in K-Beauty for its potent anti-inflammatory and antibacterial properties. Research suggests it can significantly reduce skin irritation, making it ideal for sensitive or acne-prone skin. The toner's slightly acidic pH (5.5-6) aligns with the skin's natural pH, which is crucial… -
Anua Heartleaf Silky Moisture Sun Cream SPF 50+ PA++++ 50ml
$ 37 USDThe effectiveness of sunscreen hinges on consistent and generous application. Many users under-apply, significantly reducing the advertised SPF protection. Aim for at least 1/4 teaspoon for the face and neck. "PA++++" denotes the highest level of UVA protection available, as measured by the Protection Grade… -
Anua Heartleaf Quercetinol Pore Deep Cleansing Foam 150ml
$ 37 USDQuercetin, a flavonoid found in heartleaf, boasts potent anti-inflammatory and antioxidant properties. Its incorporation into cleansing foams helps to soothe irritated skin while combating free radical damage, a significant factor in premature aging. The use of succinic acid is noteworthy. While often associated with acne… -
Anua Heartleaf Pore Control Cleansing Oil 350ml
$ 45 USDCleansing oils are a highly effective first step in a double cleansing routine. They work on the principle of "like dissolves like," meaning they can dissolve oil-based impurities like sebum, makeup, and sunscreen more effectively than water-based cleansers. This helps prevent clogged pores and breakouts.… -
Anua Heartleaf Pore Control Cleansing Oil 200ml
$ 34 USDCleansing oils, like the Anua Heartleaf Pore Control Cleansing Oil, are highly effective at dissolving oil-based impurities such as sebum, makeup, and sunscreen due to the "like dissolves like" principle. This makes them ideal as a first step in a double cleansing routine. Heartleaf (Houttuynia… -
Anua Heartleaf Pore Clay Pack 100ml
$ 31 USDClay masks are a staple for pore care, and the type of clay used significantly impacts their effectiveness. Anua's "Hearty Sebum Clay" likely combines different clay types, such as kaolin (gentle) and bentonite (highly absorbent), to achieve a balance between drawing out impurities and minimizing… -
Anua Heartleaf LHA Moisture Peeling Gel 120ml
$ 31 USDLHA (Lipo-Hydroxy Acid) is a gentler alternative to AHAs and BHAs, making it suitable for sensitive skin. Unlike traditional chemical exfoliants, LHA has a larger molecular size, meaning it penetrates the skin more slowly, reducing the risk of irritation. Its lipophilic nature also allows it… -
Anua Heartleaf Centella Red Spot Cream 30g
$ 30 USDCentella Asiatica (Cica) and Heartleaf (Houttuynia Cordata) are powerhouse ingredients in K-beauty known for their anti-inflammatory and wound-healing properties. While Centella is widely studied, Heartleaf boasts quercetin, known for its antioxidant and anti-inflammatory effects. The combination offers synergistic benefits. Red spot creams often utilize targeted… -
Anua Heartleaf 87 Low pH Deep Cleansing Water 500g
$ 30 USDMicellar cleansing waters, like this Anua offering, are popular for their convenience and gentle cleansing. However, it's important to note that while effective at removing surface-level impurities, they may not fully remove waterproof makeup or deeply cleanse pores. Double cleansing, starting with an oil-based cleanser,… -
Anua Heartleaf 80 Soothing Ampoule 30ml
$ 18 USDHeartleaf (Houttuynia Cordata) is gaining popularity for its anti-inflammatory and antioxidant properties, making it ideal for calming irritated skin. Studies suggest its efficacy in treating acne and other inflammatory skin conditions. The "ampoule" format signifies a highly concentrated serum, delivering a potent dose of active… -
Anua Heartleaf 77% Soothing Toner 250ml
$ 38 USDHeartleaf (Houttuynia Cordata) is gaining significant traction in K-beauty for its potent anti-inflammatory and antioxidant properties. While traditionally used in herbal medicine, its inclusion in skincare products targets redness, irritation, and even mild acne, making it a gentler alternative to harsher chemical exfoliants for sensitive…
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