MEDIHEAL

A REVOLUTIONARY IDEA

At its inception, MEDIHEAL’s choice to focus on sheet masks was unusual. The 2009 skincare market saw masks as a novelty, typically using them as nothing more than promotional gifts. MEDIHEAL saw it differently, however. The brand paid attention to modern women’s busy lifestyles and realized that people were looking for a routine that was quick, easy, and effective — and masks fit the bill. As they set to work creating a collection which could fulfill all skincare needs, MEDIHEAL redefined the sheet mask as a versatile, professional, and advanced treatment solution.


DEDICATED TO INNOVATION

Over the last 10 years, MEDIHEAL has conducted lengthy study to develop over 250 unique sheet masks in a range of cutting-edge formulas and materials. Many of these became the first of their kind in Korea, including a black mask made with real Bintochan charcoal powder, an acupressure mask designed to stimulate facial acupoints, a never-before-seen 3D ampoule mask that offers effortless application, and a two-step mask treatment with innovative packaging that’s registered as a utility model.


SCIENCE-BASED SKINCARE

MEDIHEAL takes a scientific approach to beauty, working with top dermatologists, scientists, and aestheticians to create highly effective all-in-one skin solutions. In 2017, it opened an R&D center to conduct independent research and development, pioneering groundbreaking mask technology and formulas which place MEDIHEAL firmly on the leading edge of skincare. The company will be expanding even further in late 2019 with the launch of their MEDIHEAL Beauty Science Center.

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