Introducing Queen’s Balm, the first skincare product from actress Ha Ji-won’s beauty brand, POUCH24!
This golden balm, which has protected Ha Ji-won’s skin for over 20 years, was created in collaboration with her sister and cosmetics expert Jeon Yoo-kyung to address her personal skincare concerns.

Designed in a luxurious thick stick form, Queen’s Balm offers more than just convenience—it allows for quick and even application anywhere, anytime. The silky-smooth texture glides effortlessly onto the skin without stickiness, while its delicate aroma enhances the skincare experience. Instantly, the skin feels deeply moisturized, soothed, and refreshed.

A Luxurious Hydrating Balm for All Skin Types

✔ Intense Hydration & Skin Protection

Infused with Golden Jojoba Oil (60%), it deeply nourishes the skin, creating a protective barrier to lock in moisture for long-lasting hydration.
Protects against external irritants, strengthens the skin barrier, and restores a healthy, radiant complexion.

✔ Natural Glow & Oil-Water Balance

The oil's composition closely mimics natural skin lipids, allowing it to absorb seamlessly without greasiness.
When applied before makeup, it enhances foundation adherence for a flawless, dewy finish.

✔ Aromatherapeutic Skincare Experience

Expertly blended by aromatherapist Jeon Yoo-kyung, the natural essential oils provide a calming, therapeutic scent, promoting relaxation and emotional well-being.
This sense of tranquility supports skin recovery, completing a holistic self-care ritual.

How to Use

1️⃣ After skincare, gently swipe the balm across the entire face and blend evenly.
2️⃣ Use before makeup to improve adhesion and add a subtle, healthy glow.
3️⃣ After a sheet mask, apply a thin layer to lock in moisture and enhance skin elasticity.

Key Ingredients

Formulated with only the finest high-quality ingredients, Queen’s Balm delivers exceptional skincare results in a single application. The formula is free from unnecessary additives, focusing purely on essential nourishment.

🌿 Golden Jojoba Oil (60%) – Extracted from jojoba seeds grown in Israel’s Negev Desert, known for their superior hydration properties.
🌿 Natural Beeswax & Shea Butter – Protects and softens the skin while reinforcing the moisture barrier.
🌿 Essential Oils (Lavender, Tea Tree, etc.) – Provides a calming aroma for psychological relaxation and skin rejuvenation.

Full Ingredients List

Jojoba Seed Oil (600,000ppm), Beeswax, Olive Oil, Candelilla Wax, Shea Butter, Lavender Oil, Tocopheryl Acetate, Tea Tree Oil, Limonene, Linalool.

Indulge in the power of Queen’s Balm—the ultimate multi-purpose skincare essential for a radiant, healthy glow!

POUCH24 Ha Ji-won Queen’s Balm White 16g